Because you're worth it.Hair ColorLorealActive Ingredients:Color Gel: Aqua/Water; Trideceth-2 Carboxamide MEA; Propylene Glycol; Hexylene Glycol; PEG-2 Oleamine; Polyglyceryl-4 Oleyl Ether; Oleyl Alcohol; Alcohol Denat.; Ammonium Hydroxide; Polyglyceryl-2 Oleyl Ether; Oleic Acid; Sodium Diethylaminopropyl Cocoaspartamide; Pentasodium Pentetate; Ammonium Acetate; Parfum/Fragrance; Sodium Metabisulfite; Phenyl Methyl Pyrazolone; p-Aminophenol; Erythorbic Acid; Resorcinol; p-Phenylenediamine; Alpha-Isomethyl Ionone; Eugenol; m-Aminophenol; Linalool; Citronellol; Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl; 2,4-Diaminophenoxyethanol HCl. Color Optimizing CrÔøΩÔøΩme: Aqua/Water; Hydrogen Peroxide; Cetearyl Alcohol; Trideceth-2 Carboxamide MEA; Ceteareth-30; Glycerin; Pentasodium Pentetate; Sodium Stannate; Tetrasodium Pyrophosphate. Care Supreme Conditioner: Aqua/Water; Cetearyl Alcohol; Glycerin; Behentrimonium Chloride; Candelilla Cera/Candelilla Wax; Amodimethicone; Cetyl Esters; Isopropyl Alcohol; Parfum/Fragrance; Methylparaben; Trideceth-12; Hexyl Cinnamal; Linalool; Benzyl Alcohol; Chlorhexidine Dihydrochloride; Cetrimonium Chloride; Butylphenyl Methylpropional; Limonene; Amyl Cinnamal; PPG-5-Ceteth-20; Geraniol; Benzyl Benzoate; Oleth-10; Citronellol; Disodium Cocoamphodipropionate; Alpha-Isomethyl Ionone; Lecithin; Cinnamyl Alcohol; Phosphoric Acid; Tocopherol; Ethylhexyl Salicylate; Phenoxyethanol; Methyl-2-Octynoate; EthylparabenPreference Shade Guide: 8-1/2A is a champagne blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on light blonde to light brown hair. Preference Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown on package. On red hair, your color results will be blonde with soft reddish tones.Uses:Preference with Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage.