The brand more dentists use themselves. Active Ingredients: Sodium Fluoride 0.243% Inactive Ingredients: Sorbitol; Water; Hydrated Silica; Glycerin; Sodium Lauryl Sulfate; Trisodium Phosphate; Cellulose Gum; Sodium Saccharin; Carbomer; Red 28 Uses: Aids in the prevention of dental cavities. Kids will want to brush with Oral-B toothpaste, featuring the Disney Princesses. This toothpaste provides effective cavity protection in a kid-tested mild gel formula.